IA HSB150

Prohibits financial institutions from using unfair or deceptive practices when soliciting consumers using prescreened mortgage trigger lead information derived from consumer reports, targeting consumers who have applied for loans with different lenders

Defines "mortgage trigger lead" as a consumer report triggered by a credit inquiry when a consumer applies for credit, but excludes reports obtained by the institution where the consumer originally applied or that holds their existing credit

Requires financial institutions making solicitations to clearly and conspicuously disclose they are not affiliated with the lender the consumer initially applied with

Bars use of mortgage trigger lead information for consumers who have opted out of prescreened credit offers or registered on the federal do-not-call list

Makes violations an unlawful practice under Iowa Code section 714.16, which governs consumer fraud and deceptive trade practices