IA SF2415

Prohibits AI chatbot providers from designing or operating chatbots that offer or simulate professional mental health advice, or represent themselves as licensed mental health professionals under Iowa Chapters 154B or 154D.

Requires providers to implement protocols for chatbots to detect expressions of self-harm, suicidal ideation, or emotional distress and refer users to crisis services including the National Suicide Prevention Lifeline and Iowa Crisis Hotline.

Mandates chatbots disclose in clear language that they are artificial intelligence, not human, and not a substitute for professional mental health care—at the start of interactions, at regular intervals, and when generating mental health-related responses.

Authorizes the Iowa Attorney General to enforce the chapter, with violations classified as unfair practices under section 714.16; exempts educational institutions and libraries providing general internet access.

Directs the Department of Health and Human Services, in consultation with the Department of Management's Chief Information Officer, to adopt implementing rules on detection protocols, disclosure formats, and safe use guidelines.