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IA SSB3012
SB
Status
1/13/2026
Primary Sponsor
Technology
Click for details
AI Summary
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Video streaming services serving Iowa consumers prohibited from transmitting commercial advertisements at audio volumes louder than the accompanying video programming or content, effective July 1, 2026
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"Video streaming service" defined as entities delivering video programming or content via internet protocol; excludes television broadcast stations, cable operators, multichannel video programming distributors, and commercial-free services
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Iowa Utilities Commission granted sole authority to bring civil actions against violating streaming services, with penalties up to $500 per violation, with each day of violation counting as a separate offense
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Streaming services can demonstrate compliance by providing evidence of actual compliance or showing adherence to Advanced Television Systems Committee recommended practices
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No private right of action created; enforcement must align with federal Commercial Advertisement Loudness Mitigation Act (CALM Act) regulations
Legislative Description
A bill for an act relating to the audio volume of commercial advertisements provided by a video streaming service, and providing penalties.(See SF 2294.)
Last Action
Committee report approving bill, renumbered as SF 2294.
2/11/2026