IA SSB3039

Requires campaign materials containing synthetic media (AI-generated or digitally manipulated images, audio, or video) to prominently display the disclosure "THIS CONTENT GENERATED USING SYNTHETIC MEDIA"

Defines synthetic media as digitally manipulated content depicting an individual's appearance, speech, or conduct that creates a realistic but false representation a reasonable person would believe is real

Excludes text generation, grammar correction, spelling checks, and stylistic editing from the synthetic media definition, as long as no new impersonation of a human likeness or voice is created

Applies to all published political advertising including newspapers, magazines, direct mail, websites, television, video, outdoor advertising, and campaign signs

Willful violations constitute a serious misdemeanor punishable by up to one year confinement and fines between $430 and $2,560