ID H0072

Amends Idaho Code Section 41-1315 to allow insurers and producers to offer value-added products or services at no or reduced cost that are not specified in the insurance policy, provided they relate to coverage and serve purposes like loss mitigation, health enhancement, financial wellness, or risk reduction

Value-added offerings must meet four criteria: relate to insurance coverage with specified purposes, have reasonable cost relative to customer premiums, provide customer contact information, and be offered based on documented objective criteria that are not unfairly discriminatory

Permits insurers or producers to run pilot or testing programs for up to one year for products/services they have a good-faith belief meet the criteria, with notification to the Department of Insurance required prior to launch and a 21-day objection window

Authorizes the Director of the Department of Insurance to adopt regulations (subject to legislative approval) addressing consumer data protections, privacy, disclosure, and unfair discrimination

Declares an emergency and takes effect July 1, 2025