ID S1111

Adds Section 48-603H to Idaho's Consumer Protection Act, requiring publishers of digital advertisements to verify performance claims when requested by advertisers who purchased ad placements

Purchasers may request verification of geo-targeting data and key performance indicators (click-through rates, engagement rates, impressions) within 30 days after an ad campaign ends

Publishers must respond to verification requests within 30 days; failure to comply constitutes a consumer protection violation allowing purchasers to recover actual damages or a full refund of ad fees

Publishers doing business in Idaho must maintain a verification request system for up to 3 months after a digital advertisement's scheduled end date

Declared an emergency measure, taking effect July 1, 2025