ID H0542

Requires social media platforms with $1 billion+ in annual advertising revenue to obtain verifiable parental consent before creating or maintaining accounts for children 16 and under in Idaho

Prohibits covered platforms from displaying "addictive interface features" to children, including infinite scrolling, auto-play videos, push notifications, profile-based feeds, and engagement metrics like likes/shares

Mandates age estimation within 14 days after users reach 25 cumulative hours on a platform (80% confidence threshold), with stricter 90% confidence requirement after 50 hours of use

Grants parents control options including monitoring screen time, setting daily/weekly usage limits, and restricting access hours; requires child accounts to default to maximum privacy settings

Creates private right of action for children and parents with $10,000 statutory damages for reckless/knowing violations, 3-year statute of limitations, and authorizes Attorney General enforcement; effective July 1, 2026