IL HR0028

Illinois House of Representatives opposes any additional taxes on advertising or advertising-related services during the state's fiscal crisis.

No other state currently applies a sales tax specifically to advertising, and Florida's previous advertising tax resulted in a 12% decrease in ad purchases and $100 million in lost revenue before repeal within 6 months.

The advertising industry in Illinois generates 17.3% of the state's economic activity and produces over 900,000 jobs.

Imposing an advertising tax would cripple business owners' ability to market goods and services, drive revenue and jobs to neighboring states, and contradict pro-business and pro-growth economic policies.

The House asserts that Illinois' fiscal challenges must be addressed through alternative means rather than imposing new taxes on businesses.