IL SB3528

Amends the Consumer Fraud and Deceptive Business Practices Act to establish requirements for marketing and advertising of mental health disorder and substance use disorder treatment services to Illinois residents.

Requires treatment marketing materials to display the facility's full physical address, Illinois licensure status, in-state locations, insurance coverage information, network status, a link to the Department of Human Services' provider information website, and disclosure that treatment may be available at reduced cost or free within Illinois.

Prohibits misleading advertising that misrepresents the need to seek mental health or substance use disorder treatment outside of Illinois.

Makes it unlawful to refer patients to treatment facilities in exchange for fees, revenue percentages, or any remuneration based on the volume or value of referrals, with violations also constituting violations of the Medical Practice Act and Health Care Worker Self-Referral Act.

Establishes that violations of the federal Eliminating Kickbacks in Recovery Act of 2018 (18 U.S.C. 220) constitute violations of this section, with the same exceptions available under federal law; excludes health insurance companies, HMOs, managed care plans, and licensed hospitals and hospital affiliates from these prohibitions.