IL HB3778

Amends the Consumer Fraud and Deceptive Business Practices Act to ban advertising of prescription drugs through television or radio broadcasts from Illinois stations, internet broadcasts from Illinois locations, and magazines or newspapers printed, distributed, or sold in Illinois.

Defines "regulated advertisement" as any commercial message about a prescription drug or biological product presented to the general public by a manufacturer through covered media channels.

Prohibits persons from selling or distributing computer software in Illinois that influences prescriber drug selections or directs patients to specific pharmacies, including pop-up ads, instant messages, and economic incentives triggered by pharmacy selections.

Exempts in-house hospital equipment used by prescribers and pharmacy staff, and information related to drug formulary compliance, patient care management, or pharmacy reimbursement from the software restrictions.

Classifies violations as unfair or deceptive practices under Illinois consumer fraud law, effective upon the bill's enactment in the 102nd General Assembly.