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IL HB5416
Bill
Status
3/3/2022
Primary Sponsor
Sandra Hamilton
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AI Summary
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Prohibits sending mortgage marketing materials that falsely indicate connection to a consumer's mortgage company, claim problems exist with the mortgage, or state the materials contain mortgage information, unless the sender is actually employed by or affiliated with the consumer's mortgage company.
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Requires unaffiliated mortgage companies' marketing materials to avoid language suggesting urgency or immediate response (including terms like "urgent," "action required," "time sensitive," or "important account information enclosed").
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Mandates that the solicitor's mortgage company name be prominently displayed in the letter body, at the top in larger font than body text, and on any envelope.
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Restricts use of the consumer's mortgage company name to body text only and requires clear language explaining the solicitation is not from or affiliated with that company; prohibits the name from appearing in envelope windows, email subject lines, or on the envelope itself.
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Requires marketing materials to clearly state whether the consumer's mortgage company had any involvement in helping the solicitor obtain the homeowner's mortgage information.
Legislative Description
CONSUMER-MORTGAGE MARKETING
Last Action
Referred to Assignments
3/4/2022