IL HB4717

Entities using personalized algorithmic pricing based on consumer personal data must display the disclosure: "THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA" clearly and conspicuously with any price advertisement or offer

"Personalized algorithmic pricing" is defined as dynamic pricing set by an algorithm that uses data identifying or linked to a specific consumer or device

Exemptions apply to insurance companies, financial institutions subject to the Gramm-Leach-Bliley Act, Illinois-regulated banks, and subscription-based discounts offered below contracted prices

Rideshare companies and for-hire vehicles using location data solely to calculate fares based on mileage and trip duration are excluded from the personal data definition

Violations constitute unlawful practices under the Consumer Fraud and Deceptive Business Practices Act, with enforcement authority granted to the Attorney General