IL SB2804

Prohibits video streaming services from transmitting commercial advertisements at audio volumes louder than the accompanying video content, effective January 1, 2027

Applies to entities that deliver video programming directly to consumers via internet protocol and include commercial advertisements

Excludes television broadcast stations, cable operators, multichannel video programming distributors, and ad-free streaming services from the requirements

Requires compliance consistent with FCC regulations under the federal Commercial Advertisement Loudness Mitigation (CALM) Act

Violations constitute an unlawful practice under Illinois Consumer Fraud and Deceptive Business Practices Act