IL SB2996

Requires paid political advertisements containing AI-generated images, audio, or video to include a clear disclosure statement that the content was generated in whole or substantially by artificial intelligence

Specifies disclosure format requirements: graphic ads must use text at least as large as majority of other text; audio ads must include a spoken statement lasting at least 3 seconds; video ads must display text for at least 4 seconds and include a 3-second audio statement

Establishes civil penalties of up to $250 for first violations and up to $1,000 for each subsequent violation, with each distributed or aired advertisement counting as a separate violation

Exempts news broadcasts, satire/parody content, FCC-regulated businesses, and distribution platforms that have written policies requiring AI disclosures from advertisers

Allows candidates featured in non-compliant AI-generated ads to seek injunctive relief in circuit court and recover attorney's fees and costs if successful