IN SR0106

Urges the Legislative Council to assign a study committee to examine increasing Indiana's tourism marketing budget

Study committee to research how other states fund tourism marketing campaigns, evaluate their success, and determine if Indiana could benefit from similar strategies

Current Indiana tourism budget is $1.7 million (after $500,000 grant to Sports Corporation), with proposed legislation cutting it to $700,000, while surrounding states invest an average of $17.9 million annually

Economic studies show every dollar invested in promoting Indiana generates $38 in visitor spending and $1.90 in state sales tax revenue

Prior to the recession, Indiana had a $5 million tourism budget; surrounding states have since increased their budgets while Indiana decreased, putting the state at a competitive disadvantage