LA HB430

Creates the Louisiana Lawyer Advertising and Unfair Trade Practices Act (LUPTA), enacting R.S. 37:224-233 to supplement existing Louisiana State Bar Association Rules of Professional Conduct for attorney advertising

Prohibits direct solicitation of potential clients for 30 days following personal injury accidents unless explicitly requested by the potential client

Requires advertisements referencing monetary amounts to include disclaimer "Results may vary. The amount recovered depends on the facts of each case," and ads citing previous awards/settlements must disclose the net amount received by clients after fees and costs

Bans use of slogans, jingles, or mottos in media advertisements unless factually verified or necessary to describe legal services, and prohibits use of "specialist" or "expert" unless certified by the Louisiana Board of Legal Specialization

Violations constitute breaches of the Louisiana Unfair Trade Practices and Consumer Protection Law, with joint enforcement authority granted to the Attorney General and Louisiana State Bar Association; penalties may include fines, sanctions, suspension, or disbarment