LA HB677

Prohibits false, misleading, or deceptive statements in advertisements about monetary results obtained for clients, requiring that advertised amounts reflect what clients "actually received" after deducting attorney fees, court costs, and other expenses

Classifies each iteration of a violating advertisement as a separate unfair or deceptive trade practice, subjecting violators to all actions and penalties under Louisiana's Unfair Trade Practices and Consumer Protection Law

Exempts media entities (TV/radio stations, newspapers, billboard companies, ad agencies) from liability for producing, publishing, or distributing advertisements that violate the law

Requires courts to award reasonable costs, investigative expenses, and attorney fees to the attorney general in any successful enforcement action under the Consumer Protection Law

Provides that advertisements pre-approved by a licensing board or court under a comparable rule constitute prima facie evidence of compliance with the law