LA HB471

Prohibits businesses from using surveillance data—including browsing history, location data, purchase history, biometrics, and inferred behaviors—to charge different prices to different consumers for the same goods or services

Defines surveillance-based price discrimination as using automated decision systems and personal data to set individualized prices, classifying violations as unfair or deceptive trade practices under Louisiana law

Permits differential pricing when justified by actual cost differences in serving different consumers, or for publicly available discounts offered equally to defined groups (military, veterans, teachers, students, seniors)

Exempts insurers using only risk-relevant data for pricing decisions, and credit decisions based on consumer reports covered by the federal Fair Credit Reporting Act

Creates a private right of action under R.S. 51:1409, allowing affected consumers to sue businesses that violate the surveillance-based pricing prohibition