LA SB362

Prohibits surveillance-based price discrimination, making it an unfair or deceptive trade practice under Louisiana law, effective August 1, 2026

Defines "surveillance data" broadly to include data obtained through observation or inference related to personal characteristics, behaviors, or biometrics, including browsing history, location data, purchase history, and financial circumstances

Allows differential pricing when justified by actual cost differences in providing goods/services to different consumers, or for publicly available discounts offered equally to all consumers (such as military, veteran, teacher, student, or senior citizen discounts)

Exempts insurers using only risk-relevant data in automated decision systems for policy pricing, and credit decisions based on consumer reports under the Fair Credit Reporting Act

Creates a private right of action for consumers under R.S. 51:1409, subjecting violators to existing penalties for unfair trade practices