LA SB5

Operators of AI mental health chatbots must disclose to users that the chatbot is artificial intelligence and not human before access, after 7-day gaps in use, and whenever users ask about AI involvement

Operators must have protocols to address suicidal ideation, self-harm, or threats of physical harm expressed by users, including referral to crisis services such as suicide hotlines

Operators cannot sell or share individually identifiable health information or user input with third parties, except to healthcare providers with user consent or for chatbot functionality under HIPAA-compliant contracts

Advertisements within chatbot conversations must be clearly labeled, and operators cannot use user input to target, select, or customize advertisements

Louisiana Attorney General may enforce violations with civil fines up to $10,000 per violation, with a 45-day cure period before initiating action; collected funds go toward consumer protection efforts