MA H350

Adds Section 79 to Chapter 138 of the General Laws to regulate private label and control label distilled spirits sold by retailers in Massachusetts

Requires retailers to provide clear and conspicuous written disclosure to customers, both in-store and in advertising, that a product is their private or control label brand

Prohibits private or control label brands from using bottle designs, packaging, trade dress, or brand names that consumers could confuse with other alcohol beverage products

Requires all private/control label brand sales to go through the commission's legal distribution system, with suppliers or wholesalers independently setting prices and retailers paying all development, bottling, labeling, and packaging costs

Mandates suppliers, wholesalers, and retailers maintain sales records for at least 3 years and authorizes the Alcoholic Beverages Control Commission to investigate trade practice violations and establish enforcement procedures