MA H495

Search engines must obtain affirmative consent from users before returning AI-generated results, with implementation required within 18 months of the law's effective date

Covered entities include search engine operators with AI services and average annual gross revenues exceeding $10,000,000 over the past 3 years; government agencies are exempt

Executive Office of Energy and Environmental Affairs must complete a comprehensive study on AI's environmental impacts within 18 months, covering energy consumption, water usage, data center cooling, hardware lifecycle pollution, and both positive and negative environmental effects

AI developers and operators of facilities powering AI systems must submit annual reports on environmental impacts including carbon emissions, water usage, electronic waste, and mitigation efforts to the Department of Energy and Environmental Affairs

Reporting entities that fail to submit annual environmental impact reports face penalties up to $20,000 per year of non-compliance