MA H846

Requires political advertisements containing AI-generated audio or video to display "Contains content generated by AI" at the beginning and end of the communication

Mandates continuous legible labeling throughout synthetic media portions specifying whether the AI-generated content is video, audio, or both

Applies to communications paid for by candidate campaigns, PACs, political issues committees, political parties, or individuals using political contributions to influence elections

Defines "synthetic media" as audio or video substantially produced by generative artificial intelligence technology

Violations punishable by fines up to $1,000, with compliance not exempting violators from other civil or criminal liability