MA H90

Generative AI providers must embed provenance data (origin and modification history) into AI-generated synthetic content and provide tools for users to apply provenance data to AI-modified content

GenAI providers must make a free provenance reader tool publicly available so anyone can view the provenance data and verify its integrity

Large online platforms (social media, search engines, content-sharing sites, advertising networks) must retain provenance data in posted content and display it or indicate its availability to users

Capture devices (cameras, phones, voice recorders) must include default app functionality allowing users to embed provenance data in recorded content and provide secure hardware-based provenance capture for third-party apps

Provenance data must comply with established standards-setting body guidelines and include whether content is synthetic and which GenAI provider generated it