MD SB492

Prohibits licensed massage therapists, registered massage practitioners, and third parties acting on their behalf from advertising massage services that state or imply prostitution, escort, or sexual services are available, or placing ads on websites known for such services

Requires the Board to adopt regulations defining prohibited advertising language and content, and establish procedures for reporting violations by practitioners or the public

Mandates that if an advertisement names a specific massage therapist or practitioner, the displayed name must match the name on their Board-issued license or registration

Each day a violating online advertisement remains publicly visible constitutes a separate violation; physical signs or billboards in violation must be removed by May 1, 2027

Takes effect October 1, 2026, and violations may result in license denial, reprimand, probation, suspension, or revocation