MD SB528

Prohibits video streaming services from transmitting commercial advertisement audio to Maryland consumers at a volume louder than the accompanying video programming or video content

Defines "video streaming service" as an entity that transmits video programming or content along with commercial advertisements directly to consumers via internet protocol, explicitly excluding television broadcast stations, cable operators, and other television programming distributors

Provides a safe harbor for streaming services that comply with Federal Communications Commission regulations adopted under the federal Commercial Advertisement Loudness Mitigation Act (CALM Act)

Classifies violations as unfair, abusive, or deceptive trade practices under Maryland's Consumer Protection Act (Title 13), subject to its enforcement and penalty provisions, but excludes certain private right of action and damages sections (§§ 13–407, 13–408, and 13–411)

Takes effect October 1, 2026