MD SB594

Removes the criterion prohibiting cannabis advertising in publications where more than 30% of readers are under 21, while maintaining other restrictions on advertising that targets minors

Allows standard dispensaries to place exterior signage identifying the business name, logo, and hours of operation, which was previously restricted

Requires the Maryland Cannabis Administration to accept industry-standard audience composition data (such as Nielsen ratings) to verify advertising does not predominantly reach minors

Mandates the Administration develop regulations for accepting attestations from publishers, broadcasters, or platforms certifying their audience is not predominantly under 21

Defines "audience composition data" as measurements collected by recognized services tracking demographic characteristics of media audiences