MD SB594

Removes "indirectly" from the prohibition on cannabis advertising that targets individuals under 21, and removes "attractive to" language regarding minors, narrowing restrictions to only ads that directly target minors

Authorizes standard dispensary license holders to place exterior signage (posters, placards, freestanding signboards) to identify as a licensed cannabis business, provide contact information, display Maryland Cannabis Administration details, and share adverse event/poison control information

Limits exterior signage to 900 square inches per individual sign and 1,200 square inches total for all exterior signage at a dispensary location

Requires the Maryland Cannabis Administration to accept audience composition data directly from media entities where licensees advertise and to adopt regulations by January 1, 2027 establishing alternative methods for determining audience composition for the 85% adult audience requirement

Creates an exception allowing cannabis licensee trademarks, brands, and names to appear in news articles, interviews, documentaries, or other editorial content without violating third-party advertising restrictions