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ME LD1324
Bill
Status
6/3/2025
Primary Sponsor
Matthew Beck
Click for details
AI Summary
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Prohibits motor vehicle manufacturers and dealers from using marketing or advertising that falsely suggests gasoline-powered hybrid vehicles are wholly or primarily powered by electricity
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Bans deceptive terminology including "electrified," "beyond zero," "electric," "E," "EV," or "range" when describing vehicles primarily powered by internal combustion engines
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Prohibits misleading imagery such as lightning bolts, batteries, electric currents, plugs, and sockets in hybrid vehicle advertising
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Applies to all advertising formats including print, online, social media, radio, television, and physical signage at dealerships
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Violations constitute unfair trade practices under Maine law, with enforcement authority granted to the Attorney General
Legislative Description
An Act to Protect Maine Consumers Shopping for Electric Vehicles from Deceptive Advertising and Marketing Practices
Business Practices
Last Action
Placed in Legislative Files (DEAD)
6/3/2025