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ME LD1727

Bill

Official Source

Status

Passed

6/10/2025

Primary Sponsor

Amy Kuhn

Click for details

Origin

House of Representatives

132nd Legislature

AI Summary

  • Requires businesses to provide clear and conspicuous disclosure when using AI chatbots or other computer technology to communicate with consumers in trade and commerce
  • Prohibits misleading or deceiving consumers into believing they are interacting with a human when they are actually engaging with an AI chatbot
  • Defines "artificial intelligence chatbot" as software, web interfaces, or computer programs that simulate human conversation through text or audio
  • Violations constitute unfair trade practices under the Maine Unfair Trade Practices Act
  • Signed into law on June 12, 2025, as Public Law Chapter 294

Legislative Description

An Act to Ensure Transparency in Consumer Transactions Involving Artificial Intelligence

Business Practices

Last Action

PASSED TO BE ENACTED, in concurrence.

6/10/2025

Committee Referrals

Health Coverage, Insurance and Financial Services4/17/2025

Full Bill Text

No bill text available