MI SB0856

Establishes a Michigan promotion program to promote tourism and business development marketing through the 21st Century Jobs Trust Fund, including cultural, vacation, recreational, leisure, fishing, hunting-related, motor sports entertainment, and agriculture-related travel across all four seasons.

Requires funding to enhance existing Travel Michigan appropriations to attract additional tourism expenditures and develop the tourism industry, with no more than 4% of annual appropriations used for program administration.

Mandates annual reporting by April 15 to legislature and fiscal agencies detailing tourism promotion spending by market, media types purchased, and return on investment analysis compared to prior Travel Michigan evaluations.

Requires reporting on business development efforts including spending by market, media purchased, and performance analysis measuring outcomes such as business relocations, jobs created, export sales increases, and expanded retail availability of Michigan products.

Directs the fund to work with the Department of Agriculture to develop a mechanism for reporting return on investment for agriculture-related tourism and comparing results with prior departmental evaluations.