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MI SCR0027
Concurrent Resolution
AI Summary
- Encourages the Michigan Economic Development Corporation to expand the Pure Michigan campaign to promote and brand Michigan-grown foods across all commodities
- Directs collaboration between the Pure Michigan campaign and the Department of Agriculture and Rural Development on food marketing initiatives
- Notes Michigan produces more types of crops than 49 other states and cites the successful partnership between Pure Michigan campaign and Michigan Apple Committee as a model
- Recognizes growing consumer interest in locally-grown foods and identifies expanded marketing of Michigan agricultural products as an economic opportunity
- Requires copies of the resolution be transmitted to the Michigan Economic Development Corporation and Department of Agriculture and Rural Development
Legislative Description
A concurrent resolution to encourage the Michigan Economic Development Corporation to work through the Pure Michigan campaign and with the Department of Agriculture and Rural Development to promote and brand Pure Michigan-grown foods.
Last Action
Placed On Order Of Resolutions
5/29/2012
Committee Referrals
Agriculture And Bioeconomy2/15/2012
Full Bill Text
No bill text available