MI HB5257

Allows wholesalers, manufacturers, outstate sellers, vendors of spirits, brokers, and retailers to advertise on unpaid social media platforms in accordance with applicable laws and regulations.

Permits advertising of on-premises brand promotions, beer/wine/spirits tastings under section 537, and product location communications through social media.

Defines "social media" as free services, platforms, or websites where users communicate and share media, including business owner websites.

Defines "product location communication" as a listing or program allowing individuals to determine specific product availability at licensed retailers in a geographic area.

Effective date: August 1, 2016 (90 days after enactment on May 3, 2016).