MI SB0722

Allows wholesalers, manufacturers, outstate sellers, vendors of spirits, brokers, and retailers to use unpaid social media to advertise on-premises brand promotions, beer/wine/spirits tastings, and product locators.

Defines "on-premises brand promotion" as a promotion following the manner in the Michigan Liquor Control Commission's October 27, 1999 order, and exempts such promotions from the order's prohibition on off-premises advertising.

Defines "product locator" as a program allowing individuals to search for specific product availability at licensed retailers in a geographic area.

Defines "social media" as services, platforms, or websites where users communicate and share media free of charge, including the websites of liquor licensees.

Effective 90 days after enactment into law.