MI SB0358

Permits manufacturers, wholesalers, and vendors of alcoholic beverages to provide non-illuminated signs to retailers that advertise brands, prices, and special event pricing of alcoholic liquor.

Restricts non-illuminated signs to advertising only brands and prices, prohibits inclusion of retailer names, and limits indoor signs to a maximum of 3,500 square inches.

Allows retailers to use illuminated signs promoting alcoholic beverage brands only, without prices, but prohibits manufacturers and vendors from providing such illuminated signs.

Permits signs under this section in addition to existing advertising items allowed under section 609(2) of the Michigan Liquor Control Act.

Takes effect January 15, 2018, which is 90 days after the October 17, 2017 enactment date.