MI SB0704

Amends the regional convention and tourism promotion act to add state oversight functions and establish coordination between tourism bureaus and the Michigan Travel Bureau to implement consistent marketing programs.

Requires bureau boards to convene formal meetings at least twice yearly to review and approve or reject proposed annual marketing plans, with approved plans to be implemented by the bureau.

Establishes that the director of the Michigan Economic Development Corporation must disapprove a bureau's annual marketing plan within 30 days if it is detrimental to the state master plan or travel bureau's promotional programs; plans not disapproved within 30 days are automatically approved.

Requires the travel bureau vice-president and bureau president or chief administrative officer to meet at least annually to discuss coordination between the master plan and annual marketing plans with a goal of maximizing tourism and convention business impact on the state economy.

Clarifies that the act does not restrain owners from communicating their own messages, require adoption of specific speech, or endorse political or ideological views, protecting First Amendment rights.