MI SB0706

Amends the 1980 Convention and Tourism Promotion Act to revise the title and expand oversight functions of state departments and agencies in tourism marketing.

Establishes legislative findings that tourism is vital to Michigan's economy and requires coordinated state oversight and resources to implement effective marketing programs consistent with the state's master plan.

Creates oversight mechanisms requiring the travel bureau's vice-president and bureau's president/chief administrative officer to meet at least annually to coordinate marketing activities with the state master plan.

Grants the director of the Michigan Strategic Fund authority to disapprove a bureau's annual marketing plan within 30 days if it conflicts with the state master plan or travel bureau's promotional programs; disapproved plans cannot be implemented.

Establishes that the act's coordinated marketing efforts represent a broader regulatory scheme that does not restrict individual First Amendment rights or require owners to adopt specific speech or finance political messaging.