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MI SB1181
Bill
AI Summary
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Prohibits cooperative advertising between manufacturers, outstate beer/wine sellers, and retailers; also prohibits cooperative advertising between wholesalers and retailers, and between manufacturers/outstate sellers and wholesalers
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Allows manufacturers and outstate beer/wine sellers to pay for truck painting, supply branded decals or advertising materials, and use wholesaler names in their own advertising
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Prohibits retailer names from appearing in advertising by manufacturers, outstate sellers, wholesalers, or other retailers
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Permits retailers to issue instant rebate coupons on alcoholic liquor purchases with specific restrictions: coupons must state expiration dates and cash values, cannot make products free, and for spirits cannot exceed 35% discount or reduce price below $2.00 per bottle
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Requires instant rebate coupons for spirits to apply only to 375 milliliter or larger bottles and prohibits suppliers or wholesalers from paying for or participating in coupon offerings
Legislative Description
Liquor; advertising; cooperative advertising; prohibit. Amends 1998 PA 58 (MCL 436.1101 - 436.2303) by adding sec. 610d.
Liquor: retail sales
Last Action
Assigned Pa 0426'18 With Immediate Effect
12/21/2018