MI HB4043

Adds "business opportunity" to consumer protection definitions, covering sales that enable purchasers to start businesses when sellers make specific representations about locations, product purchases, income guarantees, or sales programs.

Excludes business opportunities costing under $500 within 6 months of sale and those involving federally registered trademarks from certain marketing program restrictions.

Designates advertising or conducting live musical performances using false affiliations between performing groups and recording groups as an unfair trade practice, with exceptions for authorized groups and tribute performances.

Prohibits selling or distributing prescription discount cards (non-insurance) unless they clearly state discounts are not insurance, have individual pharmacy contracts, and discounts are not misleading or deceptive.

Takes effect 90 days after enactment.