HB 5794 Summary

• Amends the Michigan Consumer Protection Act to clarify that it applies to unfair, unconscionable, or deceptive practices by companies, except where specifically exempted.

• Maintains existing exemptions for transactions authorized by regulatory boards, publishers disseminating advertisements without knowledge of false content, and practices regulated under banking, insurance, and credit union laws.

• Clarifies that the burden of proof falls on any person claiming an exemption or exception from the act's applicability.

• Defines "company" to include any person engaged in trade or commerce, including those whose professions or transactions are regulated by state or federal statute, rule, or regulation.

• Takes effect 90 days after enactment.