MI SB1140

Amends MCL 436.1609 to regulate advertising items and merchandise that manufacturers, wholesalers, and vendors of alcoholic beverages may provide to retailers.

Permits manufacturers, wholesalers, and outstate sellers to provide advertising items that promote brands and prices of alcoholic liquor, provided items have no use or value beyond advertising purposes.

Establishes a detailed list of approved advertising items including calendars, tap markers, shelf talkers, bottle neckers, cooler stickers, buttons, mirrors, napkin holders, and sporting event tickets.

Defines "barware" to include brand-logoed trays, coasters, napkins, shirts, hats, pitchers, drinkware, bar mats, buckets, bottle openers, stir rods, patio umbrellas, and packaging used to hold and deliver alcoholic liquor purchased by retailers.

Sets penalties up to $2,500 for manufacturers of beer or wine, warehousers, or wholesalers that provide or sell barware without authorization; requires rule changes to barware definition to add or remove only one item at a time and prohibits adding refrigerator systems, draft systems, or furniture.

Becomes effective only upon enactment of SB 1138 and SB 1139.