MI HB5485

Requires online marketplaces to obtain and disclose identity information for high-volume third-party sellers, including seller name, full physical address, whether seller manufactures/imports/resells products, and working telephone number and email address.

Permits partial disclosure of seller physical address if seller requests and represents having only a residential address (limited to country/state) or a business returns address, subject to marketplace verification and withdrawal of permission if seller makes false representations.

Mandates online marketplaces include a conspicuous reporting mechanism on product listing pages allowing consumers to electronically or telephonically report suspicious marketplace activity.

Requires online marketplaces that fulfill orders to disclose to consumers if the product's actual supplier differs from the seller listed on the product page.

Takes effect 180 days after enactment and is contingent upon passage of House Bills 5486 and 5487 in the 101st Legislature.