HB 6105 Summary

• Amends the Michigan Liquor Control Act to allow wholesalers to sell nonalcoholic products to retailers without alcohol beverage regulations applying, provided the wholesaler complies with section 609 and does not provide free products or credit.

• Permits separately-owned nonalcoholic product companies with direct or indirect wholesaler ownership to operate under alcohol regulations exemptions if they maintain separate employees, vehicles, finances, and operations from the wholesaler.

• Authorizes manufacturers and suppliers to offer electronic rebate coupons directly to retail customers after purchase, with requirements including specific expiration dates, refund values, and restrictions against pricing products below retailer cost or requiring non-alcoholic product purchases for redemption.

• Requires manufacturers, suppliers, and wholesalers to engage in commercially reasonable efforts to make high-demand beer, wine, and mixed spirit drink products available to wholesalers and retailers that place orders.

• Establishes manufacturer notification requirements to the commission and wholesalers within 2 business days of product recalls or territory removals, with detailed information due within 7 days, and requires manufacturers to reimburse wholesalers within 30 days for removal and destruction costs of affected products.