MI HB6107

Amends MCL 436.1609a to allow beer price reductions to be increased during the 90-day minimum period if reflecting a tax increase or general industry price increase in the market area.

Permits beer price reductions to be decreased during the 90-day period if the reduction does not exceed the competitor's price reduction on a per-case basis and continues for the balance of the competitor's filed reduction period.

Adds MCL 436.1609f to authorize manufacturers, outstate sellers of beer, wine, or mixed spirit drinks to provide wholesalers with technology for sales, marketing, delivery, merchandising, or training purposes.

Requires manufacturers and outstate sellers providing technology to wholesalers to comply with the Liquor Control Act and obtain written approval from the Michigan Liquor and Cannabis Regulatory Agency before providing such technology.

Takes effect immediately upon enactment, contingent on passage of House Bills 6105 and 6106 in the 101st Legislature.