MI SB1023

Amends the Michigan Consumer Protection Act to require online marketplaces to collect and verify identifying information from high-volume third-party sellers (those with 200+ sales and $5,000+ in annual gross revenues in any 12-month period).

High-volume third-party sellers must provide bank account information, contact details, government-issued identification or tax documents, business tax identification numbers, email addresses, and telephone numbers within 10 days of qualifying as a high-volume seller.

Online marketplaces must verify seller information within 10 days of collection and annually notify sellers to update their information; sellers failing to comply face suspension of sales activity.

Sellers with $20,000+ in annual gross revenues must disclose their full name, physical address, and contact information to consumers in order confirmations and transaction history; limited disclosure exceptions apply for residential addresses or personal telephone numbers if seller certifies unavailability.

Enforcement limited to the Michigan Attorney General; political subdivisions prohibited from imposing additional verification or disclosure requirements on online marketplaces or sellers; effective January 1, 2023, contingent on Senate Bill 1024 enactment.