MI SB0868

Amends the definition of "brand" in Michigan's liquor control code to include a supplier's legal name, assumed name, trade name, or doing-business-as name when used on the front of containers or packaging to market beer, wine, mixed wine drinks, or mixed spirit drinks.

Clarifies that a supplier's business name is not considered a brand when used solely on the back of containers for identifying the manufacturer, bottler, or importer.

Expands the definition of "brand extension" to cover any beer, wine, mixed wine drink, or mixed spirit drink marketed using the same name, identifier, or trademark as a previously-sold brand, regardless of changes to formulation, packaging, container type, alcohol category, or manufacturer.

Preserves existing distribution rights as of the bill's effective date while still allowing the brand extension definition to apply to new products based on pre-existing brands.

Adds "supplier" definition to clarify it includes brewers, micro brewers, wine makers, small wine makers, mixed drink manufacturers, and their outstate sellers.