MI HB4824

Redefines "brand" under the Michigan Liquor Control Code to include any word, group of words, letters, symbols, or trademarks used to name, identify, or trademark beer, malt beverages, wine, mixed wine drinks, or mixed spirit drinks

Expands the definition of "brand extension" to cover products marketed using the same name, identifier, or trademark as an existing brand, regardless of differences in packaging, formulation, container type, alcohol category, or manufacturer

Clarifies that a supplier's legal name, trade name, or doing-business-as name is not considered a brand if used solely to identify who manufactured, bottled, or imported the product rather than to market it

Requires suppliers registering multibranded products (containing 2 or more brands from different suppliers) to appoint the wholesaler(s) that hold rights to the supplier's underlying brand

Preserves existing distribution rights in effect at the time of enactment while applying the new brand extension rules to products created after the effective date

Takes effect only if HB 4823 of the 103rd Legislature is also enacted into law