MI SB0513

Modifies the definition of "brand" in Michigan's liquor control act to clarify when a supplier's legal name, assumed name, trade name, or doing-business-as name constitutes a brand name, identifier, or trademark for beer, wine, mixed wine drinks, or mixed spirit drinks

Establishes that a supplier's name is not considered a brand if it is not prominently featured on packaging or is used solely to identify the manufacturer, bottler, or importer

Defines "brand extension" as any product marketed using the same name, identifier, or trademark as an existing brand, regardless of added words, symbols, packaging differences, alcohol category changes, or different manufacturers

Preserves distribution rights in effect at the time of enactment while allowing the brand extension definition to apply to new products based on pre-existing brands

Requires suppliers registering "multibranded products" (products containing 2 or more brands from different suppliers) to appoint the wholesaler(s) that have rights to the underlying brand

Takes effect December 23, 2025, contingent on Senate Bill 512 of the 103rd Legislature also being enacted