MI SB0713

All internet gaming advertisements must be approved by the Michigan Gaming Control Board and cannot be deceptive, false, or misleading

Internet gaming cannot be advertised unless the advertiser has reliable evidence that no more than 30% of the audience is expected to be under age 21

Marketing and sponsorships targeting individuals under age 21 are prohibited, though naming rights for arenas, stadiums, and television channels are permitted exceptions

All advertisements must include a disclaimer promoting prevention of gambling addiction and display the toll-free compulsive gaming helpline number

Violations result in escalating penalties: up to $1,000 fine for first offense, up to $5,000 for second offense, and license revocation for third or subsequent violations