MI SB0758

Establishes the "Kids Code Act" requiring online service providers to configure default privacy settings to the highest level for minors under 18, including hiding accounts and media from adults, disabling direct messaging with adults, and blocking location sharing unless explicitly enabled by the minor

Prohibits covered providers from sending notifications to minors between 10 p.m.-6 a.m. and 8 a.m.-4 p.m. on school days, using targeted advertising on minors, employing dark patterns, or advertising prohibited products like alcohol, tobacco, and gambling to minors

Applies to businesses with gross revenue exceeding $25 million or those processing personal data of at least 50,000 consumers/households, excluding services where over 98% of users are verified adults

Requires parents to have controls over their child's privacy settings, purchases, and screen time, including the ability to restrict service use during specified hours and view total time spent on platforms

Mandates annual public reports by independent auditors detailing design features, data processing practices, harm reports received, and average daily usage times for minors at the 90th-99.9th percentile, with civil fines up to $50,000 per violation effective January 1, 2027