MN SF3102

Amends Minnesota Statutes 2008, section 325D.46, to add a new subdivision classifying deceptive local telephone number advertising as a deceptive trade practice.

Defines "business is located within the geographic area" to mean at least one owner or employee regularly performs services at that location, excluding businesses that only rent a street address, post office box, or mail-drop.

Establishes that misrepresentation occurs when a business name indicates a geographic location but the business is not actually there, the listing fails to identify the actual municipality and state, and calls to the listed local number are routinely forwarded outside the calling area.

Prohibits use of fictitious or assumed business names in print advertisements that misrepresent geographic location and have calls routinely forwarded outside the local calling area for the listed number.

Takes effect August 1, 2010, and applies to any telephone directory, directory assistance database, Internet website, or print advertisement provided, published, or posted on or after that date.